Rosey 5D

CREATIVE
MULTIMEDIA
PROFESSIONAL

Experienced, digital art director and designer with a proven record of providing innovative creative solutions across music, film, photography, and pop-culture mediums. Ground-up, hands-on experience in building creative and marketing strategies that drive the bottom line. Astute musician with the hustle and street wise to move the needle. 

RELEVANT
WORK
EXPERIENCE

NOVEMBER 2018 – PRESENT, Atlanta, GA

Designed and executed integrated digital marketing plan for clients at rapidly-growing, digital marketing firm.  Manage and lead creative teams, created brand identity and cultivated brand confidence.

• Plan and deliver a strategic vision for clients, create mixed-media content in the form of graphic designs, photoshoots, photo editing, and branded video & music content to bolster brand strategy.
• Write copy for website, Schema, and public relations feeds.
• Build and manage clients’ e-commerce site and write on a variety of topics to use across platforms, e.g., website, blogs, articles, case studies.
• Develop content across non-digital assets, e.g., Signage, brochures, product labels, t-shirts, etc. to drive growth strategy at events and trade shows.
• Oversee social media content and leverage social media platforms, e.g., Instagram, FaceBook, and LinkedIn to generate followers.
• Direct all digital marketing efforts, e.g., email campaigns, videos, paid social ads, and influencer collaborations.

APRIL 2017 – DECEMBER 2019, Marietta, GA

Expanded and evolved company’s brand identity by leading and teaching songwriting and recording camps for students and clients. Music instruction, band leadership. Conceptualized and developed vocal and guitar instruction to a wide range of clients.

• Provide private and group vocal and guitar instruction ages 5-55.
• Served as band leader across groups and individuals ages 5-18.
• Served as mentor by teaching performance and confidence techniques.

FEBRUARY 2014 – JANUARY 2021, Atlanta, GA

Developed business model from inception to execution. Directed product development, marketing strategy and all aspects of company operations.

• Started permaculture garden design company.
• Designed garden plans for clients, using drawings, graphics and drone photography.
• Assembled and managed teams to complete garden builds.
• Provided instruction and mentorship to clients on how to maintain their own gardens.

JANUARY 2010 – PRESENT, Marietta, Georgia

Established business model, collaborated on product development and devised marketing, creative and sales strategies for professional recording studio in the Greater Atlanta Area.

• Produced, recorded, engineered and devised content segments and songs for brands, television programs and commercials, documentary and feature films, national musical acts, audio books, and performance montages.
• Provided instruction for multiple instruments, vocal coaching, songwriting, compositional arranging.
• Managed all bookings, scheduling, invoicing and accounting for studio.
• Booked rentals of studio for production location and photo / video shoots.

MARCH 2010 – DECEMBER 2015, Atlanta, GA

Developed band’s photography, graphic designs, merchandising and established e-commerce brand for going to market.

PERFORMING
& RECORDING
ARTIST
EXPERIENCE

FEBRUARY 2007 – JANUARY 2009, San Francisco, CA

Toured and performed in support of album written and recorded with Lal Meri band.

JANUARY 2005 – MARCH 2007, Los Angeles, CA

Toured and performed in support of album written and recorded for solo artist Rosey.

DECEMBER 2001 – MARCH 2005, Los Angeles, CA

Engaged in hundreds of sessions as a published songwriter with solo artists and bands. Conducted songwriting sessions, often recording the session and leading bands as a guitar player and singer.

SEPTEMBER 1999 – MAY 2004, Los Angeles, CA

Multi-Platinum Singer / Songwriter

• Received media training.
• Participated in performing tours across the US, Canada & Parts of Europe as a traveling headlining and opening musician.
• Provided original compositions resulting in appearances in multiple films and TV programs (IMDB).
• Acted in TV show – American Dreams.
• As an influencer, modeled in campaigns for sponsoring brands.
• Interviewed for and appeared in Major Print Publications – including Rolling Stone Magazine, Vanity Fair, Entertainment Magazine, etc.
• Hosted & performed at parties for Vogue Magazine, Susan G Komen Breast Cancer Awareness.
• Spoke & Performed on The Tonight Show, and countless Morning News & Culture Television Programs across the US & Canada.

JUNE 1994 – JANUARY 1997, Los Angeles, CA

Engaged in hundreds of interviews and viewing of bands across the U.S. to scout talent, locate bands, and sign artists with major record label leading, bolstering the company’s annal revenues. 

OCTOBER 1987 – JANUARY 1990, Brendan Byrne Arena, East Rutherford, NJ

Facilitate and track requests as an assistant / runner for concert promoter’s pre-show production needs, such as overseeing national touring act’s green room and rider fulfillment, product placement for sponsoring brands, and various band hospitality asks.

EDUCATION

B.S. Communications